Phases/Categories	Intrapreneurship	Entrepreneurship	Finance / VC	Law	Practical Dimension	Student Participation	Interdisciplinary	International Dimensions
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This course teaches students how to develop, map and implement an IP (intellectual property) strategy, demonstrating how managers can support their business with IP rights (patents, designs, copyrights, trademarks), combined with know-how and trade secrets – and showing how the business can grow by using the supporting instruments the IP regime gives. IP strategy involves assessing risks, market structures, competitor positioning, and defining how the firm should organize itself in this landscape. Building and managing corporate IP- and anti-counterfeit strategies are becoming increasingly essential for gaining competitive advantages and managing companies with success. This course helps students to develop an applied approach to how companies navigate in this complex business area, where strategy, innovation, intellectual property rights and know-how meet.

The course begins by introducing the different IP rights and their practical implementation seen for example from a marketing perspective or during R&D, followed by a focus on IP strategic and anti-counterfeiting issues. Currently more than 2/3 of counterfeit products in the world originate from China; students will learn what companies can do to profitably address this challenge. The course will also cover corporate IP management, including issues such as technology transfer, licensing, R&D, marketing, innovation, open innovation, academic entrepreneurship and valuation of patents. A wide range of practical examples will be used to support the theoretical perspectives and text readings. Representatives from multinational corporations from different industries that work daily with IP management, IP strategy and anti-counterfeiting will visit the class, giving practical tips with students on how to implement an effective IP strategy facing different opportunities and risks. The teacher, who has worked extensively in both China and the EU with corporate IP strategy and anti-counterfeiting, will share her personal experiences with helping companies cope with the “minefield” of global anti-counterfeiting, which can cost billions of dollars in lost revenues.

OBS: Categorization not yet verified by teacher.