Business strategies for sustainable innovation
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Intrapreneurship |
Entrepreneurship |
Finance / VC |
Law |
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Student Participation |
Interdisciplinary |
International Dimensions |
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Term: 2010 Fall
Duration:
Level: Graduate
Institution: Copenhagen Business School
Institute: Institut for Innovation og Organisationsøkonomi
Language of instruction: English
Institution code: CM V83
ECTS/hp: 7.5
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Pre-approval & credit transfer
Exam: Oral exam based on mini-project.
Lecturer:
Christian Erik Kampmann
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This course is about developing corporate and business innovation strategies, i.e., the successful development and commercialization, of sustainable technologies at the strategic level. The need to transform our economy towards sustainable production is a defining theme of our age.
Most experts agree that the demands for sustainability will dramatically alter competitive positions in existing industries and create new commercial opportunities and entirely new markets and industries. For instance, we will see major changes in energy systems, supply lines, materials processing and logistics, leading to new “industrial eco-systems” and business models.
Accordingly, managerial thinking must move from the limited perspective of “Does it pay to be green” towards recognizing the strategic threats, challenges and opportunities in this transformation process – or ignore it at their peril. This raises questions for managers, such as: What particular demands are raised by the drive towards sustainability for my industry or my company? How do sustainable innovations/strategies differ from other types of innovations/strategies? What are possible frameworks, principles, and models that can guide sustainable innovation and strategy making?
We approach the issue in three different ways: 1) By characterizing and categorizing sustainable innovations and comparing them to other types of innovations; 2) by applying theories, concepts, models, and methods from the general innovation strategy literature to sustainable innovation cases; and 3) by presenting new theories specifically designed to address sustainability as a corporate strategic principle.
The first set of themes includes definitions of sustainability, distinctions between autonomous and systemic sustainability, the role of government regulation, public attitudes and the “green consumer”, as well as empirical studies of whether or when it “pays to be green”.
The second theme is based on theories such as industrial organization, the resource-based view of the firm, transaction cost economics, platform strategy, first- and late-mover advantages, open innovation, and user-driven innovation, all applied to sustainable innovation.
The third theme presents frameworks specifically addressing sustainable innovation such as the “natural resource based view”, “natural capitalism”, “bottom-of-the-pyramid”, systems approaches, environmental management, and alternative classifications of archetypical “green” strategies.
Having moved through these three perspectives, we will discuss the current, rapidly moving frontier of thinking in sustainable strategy and where it is moving.
The course will combine lectures, in-class discussions, and project work. The first part of the course is primarily focused on theoretical frameworks while the second part focuses on applications and includes guest speakers from companies involved in sustainable business innovations. Active class participation is expected of you: it will greatly enhance your own learning as well of that of your fellow students. The course includes a mini project focused on a particular sustainable innovation case, either a specific company, an industry, or a technology, where you will apply the frameworks learned.
Course details: Link
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