Phases/Categories	Intrapreneurship	Entrepreneurship	Finance / VC	Law	Practical Dimension	Student Participation	Interdisciplinary	International Dimensions
Idea
Start
Growth
Running

Entrepreneurship is an integrative discipline which requires students to be immersed in subject areas such as marketing, operations, finance, production, management, etc., all the skills, concepts, information, and requisites necessary for the creation, growth, management, and harvest of the venture. Through lectures, class discussion, and case studies, students will amass a store of knowledge to enable them to produce a business plan that is feasible and realistic. Students will learn how to:

• Turn an idea into an opportunity
• Research an industry, market, and competition
• Do a start-up SWOT analysis
• Understand the entrepreneurial process
• Apply the disciplines noted above in creating a venture
• Appreciate the special nuances of entrepreneurial marketing
• Develop a pricing strategy and economic model
• Assess the risks in a new venture and develop contingency plans
• Understand the many options in financing the new venture
• Learn what potential financers look for in investments
• Realize that they can be successfull