By Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Els Gijsbrecht
This ebook offers the most recent study on nationwide model and personal label advertising and marketing, within the type of unique, rigorous and suitable contributions from the 2016 nationwide manufacturers and personal Label advertising convention in Barcelona. It covers retailing-related themes, comparable to model naming and packaging judgements, cost elasticity, positioning, branding, client habit, monetary problem, recommendations in progress, and mature inner most labels.
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Extra resources for Advances in National Brand and Private Label Marketing: Third International Conference, 2016
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