Download e-book for iPad: All the Right Moves: A Guide to Crafting Breakthrough by Constantinos Markides

By Constantinos Markides

Constantinos Markides contends that the essence of commercial procedure is to permit an organization to create and take advantage of a different strategic place in its undefined. to take action, the corporate needs to clarify and specific offerings in accordance with the solutions to 3 tough questions: Who should still I objective as clients? What product or service should still I provide them? How may still I do that in a good means? Any corporation engaged in process making needs to bring up those questions, establish attainable solutions, after which opt for what to do and what to not do. the target might be to return up with rules that differentiate the company from its opponents - and therefore stake out a distinct strategic place. In "All the correct Moves", a hugely useful guide at the basics of process, Markides is helping managers 0 in at the serious offerings that lie on the middle of all leading edge thoughts. extra vital, Markides argues that even the easiest of techniques have a restricted lifestyles. it isn't adequate to improve a different strategic place or to enhance the present one. businesses needs to continuously create and colonize new strategic positions, a tough if no longer very unlikely job for plenty of verified organizations. Markides explains find out how to triumph over the stumbling blocks to innovation in order that even well-established businesses can innovate by means of breaking the principles of the sport. "All the suitable strikes" unearths how artistic considering results in strategic innovation - the 'breakthroughs' that separate profitable strategists from also-rans. Markides techniques strategic considering as an inventive technique during which interpreting a subject matter from numerous angles frequently proves extra efficient than simply accumulating info, and experimenting with new principles could be more beneficial than accomplishing a lot clinical research. He poses key questions for readers to invite as he courses them via a step by step framework for constructing their strategic considering talents. In a refreshingly transparent and sensible procedure, "All definitely the right strikes" bargains concrete suggestion for considering in the course of the tricky offerings that each one company strategists needs to face. It distills the real components of process into an easy-to-follow procedure for crafting ultra-modern -and tomorrow's- leap forward company strategies.

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Extra info for All the Right Moves: A Guide to Crafting Breakthrough Strategy

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Who grew the firm into a network of 200 offices across the country. No longer traveling salesmen who passed through town every week or two, the brokers became more a part of the community. The idea was to con- Page 3 vert Edward Jones into a distribution network to sell mutual funds in rural America. The third stage in the evolution of Edward Jones began in 1970, after the arrival of John Bachmann, who is today the firm's managing partner. In what he describes as a "defining moment" for the firm, Bachmann set about to convert Jones into a "merchant"that is, an informed buyer for the end-customer.

48-1992. Page v CONTENTS Preface vii 1 Put Innovation Back into Strategy 1 Part I How to Create a Unique Strategic Position 2 Decide What Your Business Is 27 3 Decide Who Your Customers Are and What to Offer Them 49 4 Decide How You Will Play the Game 81 5 Identify and Secure Strategic Assets and Capabilities 113 6 Create the Right Organizational Environment 129 7 Develop a Superior Strategic Position 147 Part II How to Prepare for Strategic Innovation 8 Understand How New Strategic Positions Develop 169 9 Evaluate and Respond to Strategic Innovation 179 10 Take a Dynamic View of Strategy 193 Notes 203 Index 213 About the Author 219 Page vii PREFACE In early 1988, the newly appointed CEO of the small Danish bank Lan & Spar was under pressure to rejuvenate his financially troubled organization.

Although these decisions are obviously important ones, strategy is much more than this! Strategy is all about combining these activities into a system that creates the requisite fit between what the environment needs and what the company does. Thus, it is not just the development of individual strategic activities that is important, but also the combination of these activities into a reinforcing system. The third and final ingredient of a superior strategic position is to develop the necessary competencies and the appropriate organizational environment (or context) that will support the choices made.

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