By Harry Cather
, Pages vii-viii
1 - The layout process
, Pages 1-53
2 - artistic layout Practice
, Pages 54-73
3 - homes of Materials
, Pages 74-131
4 - Processes
, Pages 132-189
5 - fabrics Selection
, Pages 190-224
6 - fabrics and the Environment
, Pages 225-261
7 - Optimizing Design
, Pages 262-329
8 - handling Design
, Pages 330-347
Solutions to Problems
, Page 348
, Pages 349-355
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Extra info for Design Engineering
8) Analogy In designing a new article, consider comparing by analogy its use with that of another article. For example, when designing a new vacuum cleaner, compare its use with that of a lawn mower. Or in considering methods of securing a house, compare it with securing a car. Alternative view The use of structured and unstructured techniques suggest that there is an infinite number of possible schemes available and that these simply need to be 'unlocked'. It is also believed that 'generic' solutions can be found.
People may make a decision because the act is risky, safe or neutral (depending on the personality) rather than considering the decision itself. For example, a manager should develop product A because it would do his company well. He may, however, choose product B because it would hinder a rival company which he dislikes. A whole range of other personal factors can also affect judgement. Cognitive ability, motivation, personal goals (physical, biological, social, cultural), the person's role and the objectives of the decision.
A friend once purchased shampoo from a Japanese department store and had started using it before discovering it was household bleach. Next time you buy a product such as washing powder for your clothes, see if you can find anywhere on the package where it says in plain language what the contents are actually for! You may have little trouble finding what you need in a familiar marketing environment, but when you travel to a different culture all of the programmed 'signals' we rely upon are either different or absent.