Green Fashion: Volume 2 - download pdf or read online

By Subramanian Senthilkannan Muthu, Miguel Angel Gardetti (eds.)

This ebook information the crux of eco-friendly style, addressing a variety of environmental elements and discussing the significance of sustainable style within the clothing undefined. It addresses a variety of vital subject matters similar to courting advertising and marketing in eco-friendly model, Animal Ethics and Welfare within the style and way of life Industries, eco-friendly Flame retardants, and so on.

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The company is a pioneer in the production of ecological clothing and produces clothing free from toxics and made under fair working conditions (hessnatur 2013a, 10). In 2008, hessnatur won the German Sustainability Award (“Deutscher Nachhaltigkeitspreis”) in the category “Germany’s most sustainable purchasing department” (hessnatur 2013a, 12). Currently, hessnatur has 343 employees and a turnover of approximately 70 million Euro per year (hessnatur 2013a, p. 28, 35). In 2005, the company joined the “Fair Wear Foundation” as the first German enterprise (hessnatur 2013a, 60).

Chaston (1998) carried out a mail survey connected to performance and customer orientation to measure the revenue growth of small high-technology firms. Results of the study suggested that an entrepreneurial relationship-marketing orientation will enhance overall performance of these firms. However, Chaston (1998) points out that the danger of alternative emerging theories lays in researchers rejecting alternative points of view, even though hybrid approaches might be an appropriate solution to certain marketing issues.

Today, “customers can communicate, learn from and buy from marketing organizations without a word being spoken” (Berry 2002, 72). ). Moreover, Calonius (1988) argued that the concept of promise is an important element of relationship marketing. A responsibility of marketing activities includes not only giving promises and persuading customers to act in a certain way, but also keeping these promises. This contributes to maintaining and enhancing a relationship with customers. Additionally, Blomqvist et al.

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