By Dolores Albarracin, Blair T. Johnson, Mark P. Zanna
This new guide offers, synthesizes, and integrates the present wisdom of equipment, theories, and knowledge in attitudes. The editors' objective is to advertise an realizing of the wider rules underlying attitudes throughout numerous disciplines. Divided into 3 components: one on definitions and techniques; one other at the kinfolk of attitudes with ideals, habit, and have an effect on; and a last person who integrates those kinfolk into the wider parts of cognitive techniques, communique and persuasion, social impression, and functions, the instruction manual additionally positive factors an leading edge bankruptcy on implicit as opposed to specific attitudes. With contributions from the pinnacle experts, this instruction manual good points designated collaborations among researchers, a few who've by no means prior to labored jointly. each author used to be inspired to paintings from as independent a standpoint as attainable. A "must have" for researchers within the parts of social, political, health and wellbeing, scientific, counseling, and purchaser psychology, advertising, and communique, the instruction manual also will function a great reference for complex classes on attitudes in a number of departments.
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Additional resources for Handbook of Attitudes
In M. P. ), Advances in experimental social psychology (pp. 61-130). San Diego, CA: Academic Press. , Wallace, H. , & Glasman, L. R. (2004). Survival and change of attitudes and other social judgments: A model of activation and comparison. In M. P. ), Advances in experimental social psycholog\ (Vol. 36. pp. 252-315). San Diego, CA: Academic Press. , & Wyer, R. , Jr. (2000). The cognitive impact of past behavior: Influences on beliefs, attitudes, and future behavioral decisions. Journal of Personality and Social Psychology, 79, 5-22.
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For the problem of measurement this statement is analogous to the observation that an ordinary table is a complex affair which cannot be wholly described by any single numerical index. So is a man [sic] such a complexity which cannot be wholly represented by a single index. Nevertheless we do not hesitate to say that we measure the table, (p. 255) He then more narrowly defined what he proposed to measure: "Attitude is here used to describe potential action toward the object with regard only to the question whether the potential action will be favorable or unfavorable toward the object (p.