By Randall Collins
Publish 12 months note: First released March 1st 2004
Sex, smoking, and social stratification are 3 very diverse social phenomena. And but, argues sociologist Randall Collins, they and lots more and plenty else in our social lives are pushed by means of a typical strength: interplay rituals. "Interaction Ritual Chains" is a huge paintings of sociological conception that makes an attempt to increase a "radical microsociology." It proposes that profitable rituals create symbols of staff club and pump up people with emotional strength, whereas failed rituals drain emotional strength. every body flows from state of affairs to state of affairs, attracted to these interactions the place their cultural capital supplies them the simplest emotional strength payoff. pondering, too, may be defined by means of the internalization of conversations in the move of events; person selves are completely and always social, created from the skin in.
The first half Interaction Ritual Chains is predicated at the vintage analyses of Durkheim, Mead, and Goffman and attracts on micro-sociological learn on dialog, physically rhythms, feelings, and highbrow creativity. the second one part discusses how such actions as intercourse, smoking, and social stratification are formed by means of interplay ritual chains. for instance, the publication addresses the emotional and symbolic nature of sexual exchanges of all sorts--from hand-holding to masturbation to sexual relationships with prostitutes--while describing the interplay rituals they contain. This ebook will allure not just to psychologists, sociologists, and anthropologists, yet to these in fields as different as human sexuality, non secular stories, and literary idea.
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Extra resources for Interaction Ritual Chains (Princeton Studies in Cultural Sociology)
The more closely some product or brand can symbolize that association, the more its perceived value. One may in e=ect tie oneself to the fortunes of the football team, the pop star, and so on, so that when their success fades one also feels the loss. One solution is to have associations with di=erent types of success, extending even to the success of a brand of product. 44 THE MARKETING POWER OF EMOTION 2. , buying “green”). Consumers, like people generally, desire to preserve personal integrity.
11 A great deal hinges on how an issue is framed, as in whether the defense budget is described as a vital issue of national defense or simply the apparatus of a jingoist foreign policy. It is easier to reframe an issue to >t an existing value perspective than undertake a change of perspective. Reframing suggests putting another slant on the matter, that is, not trying to change a whole perspective but reordering value aspects. , aroma instead of the word stench) evoke di=erent images in the mind as these images are manipulated symbolically in advertising.
Uence future judgments and behavior. When consumers are in a good mood, they are more optimistic about buying, more con>dent in buying, and much more willing to tolerate things like waiting in line. On the other hand, being in a bad mood makes buying behavior less predictable. It is not surprising that e=orts are made to put buyers in the “right mood” by the use of music and friendly sta= or, say, open bakeries in shopping malls that delight the passer-by with the smell of fresh bead. 44 For Thayer, the key components of mood are energy and tension in di=erent combinations.