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In fact, according to Martin (2000, p. 452): . . to change is to take different actions than previously. To take different actions than previously means to make different choices. Different choices produce change. The same choices produce sameness, a reinforcement of the status quo . . g. we have decided to become customer focused) from the past does not represent change. Only if different choices lead to action on the different operating principle will change be produced. As Argyris observes, there is often a substantial gap between espoused theory and theory in use.

Similarly the relationship between an SRI and a corporation can entail an intangible asset if it does not serve as a priority the maximisation of profit. Such relationships are intangible assets as the reputation of SRIs (an intangible asset) is at stake due to their responsibilities towards their clients. The role of investors is crucial in facilitating the shift from the tangible to the intangible economy, by co-determining the responsibilities of corporations together with other stakeholders.

2006), Independent Europe Sports Review, pp. 67-71, available at: www. pdf Banks, S. (2002), Football’s Going Down, Mainstream, Edinburgh. J. (1959), Business Behavior, Value, and Growth, Macmillan, New York, NY. Berle, A. and Means, G. (1932), The Modern Corporation and Private Property, Macmillan, New York, NY. Brown, A. (1998), Fanatics! Power, Identity and Fandom in Football, Routledge, London. Brown, A. (2000), “European football and the EU: governance, participation, and social cohesion – towards a policy research agenda”, Soccer and Society, Vol.

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