Download PDF by Nigel Slack, Mike Lewis: Operations Strategy (2nd Edition)

By Nigel Slack, Mike Lewis

Operation approach moment version Nigel Slack and Michael Lewis perfect for complex Undergraduate and Postgraduate scholars, this e-book builds on ideas from Strategic administration, Operations administration, advertising and HRM to provide scholars a finished realizing of Operations method. positive aspects *Comprehensive and available with authoritative authorship and a very good mix of conception and perform *A ecu context *Engaging case reviews *Teaching assets together with an Instructor's guide with huge case notes and PowerPoint slides at www.pearsoned.co.uk/slack. what is New? *This re-creation has been centred to pay attention to the main major issues within the topic, with 10 chapters exchanging the former 15. New fabric has been further and insurance of a few older subject matters has been revised (see new desk of contents). *End-of-chapter case workouts were changed via a tremendous end-of-book component to Harvard-type' situations. *New to the Instructor's assets on-line: extra instances and a suite of questions and solutions for sophistication use / examination use.* New insurance of sizzling themes, equivalent to the results of ERP and 6 Sigma on ops method, agility and it really is inter-relationship with lean, offer administration matters, operations procedure for aggressive virtue and SCM, and implementation.

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Additional resources for Operations Strategy (2nd Edition)

Example text

The problem with online retailing, said Bezos, is its seasonality. At peak times, such as Christmas, Amazon has far more computing capacity than it needs for the rest of the year. At low points it may be using as little as 10 per cent of its total capacity. Hiring out that spare capacity is an obvious way to bring in extra revenue. In addition, by 2006 Amazon had developed a search engine, a video download business, a service (Fulfilment By Amazon) that allowed other companies to use Amazon’s logistics capability including the handling of returned items, and a service that provided access to Amazon’s ‘back-end’ technology.

QXP 7/8/07 10:31 Page 11 C H A P T E R 1 • W H AT I S O P E R AT I O N S S T R AT E G Y ? 11 professionals usually need ‘translating’ before they can be used in an operations strategy analysis. Market positioning is influenced by (amongst other things) customers and competitors. Both, in turn, influence operations strategy. Market segmentation is a common approach to understanding markets by viewing heterogeneous markets as a collection of smaller, more homogeneous, markets. Usually this is done by assessing the needs of different groups of potential users in terms of the needs which will be satisfied by the product or service.

Usually this is done by assessing the needs of different groups of potential users in terms of the needs which will be satisfied by the product or service. Segmentation variables help to classify these needs. The marketing purpose of segmentation is to ensure that the product or service specification, its price, the way it is promoted and how it is channelled to customers are all appropriate to customer needs. However, market segmentation is also important in shaping operations strategy. The same needs that define markets will shape the objectives for operation’s attempt to satisfy those needs.

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