Over the past three decades, the ‘ideal’ models of and processes for innovation have experienced a linear evolution from a traditional closed system towards more or less exclusively open and strategically networked systems. By proactively asking “who” – instead of reactively asking “how” – Porsche was able to stay ahead of Mercedes-Benz in the competitive development of ceramic brakes that are now commercially available on all high performance models of Porsche. The course includes detailed materials on this and many other recent breakthrough innovation cases.
Institution: Copenhagen Business School
The course is about know-who based entrepreneurship and the emergence of novel networked business models – as illustrated by Bang & Olufsen, BMW, Porsche and many other innovation leaders who focus their activities on commercial exploitation, while leaving a large part of the exploration to the world of academic science and leading external research institutes