The urgent need for new technologies, products and processes that are environmentally sustainable (“greentech”) will fundamentally alter competitive positions in existing industries and at the same time create new commercial opportunities and entirely new markets and industries.
When considering appropriate strategies for innovation and the theoretical frameworks one might apply to develop them, the question naturally arises: What is special about greentech innovations? How do they differ from other types of innovations? What theoretical frameworks can point to appropriate innovation strategies? This course is about developing corporate and business innovation strategies, i.e., the successful development and commercialization, of greentech technologies at the strategic level.
Pre-approval & credit transfer
Exam: Oral miniproject exam
Institution: Copenhagen Business School
Language of instruction: English